The Big Con

The Big Con

Being “authentic” is a winning formula for both brands, politicians, and cons. The Big Con shows how marketing and propaganda intersect to highlight the tactics that quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need more info. Here, I want to have an open dialogue about hearing truths, spotting disinformation, and what is authentic in today's world.

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Overview

Being “authentic” is a winning formula for both brands, politicians, and cons. The Big Con shows how marketing and propaganda intersect to highlight the tactics that quickly build credibility and inspire behavior. Readers should be able to spot disinformation, or at least know when they need more info. Here, I want to have an open dialogue about hearing truths, spotting disinformation, and what is authentic in today's world.